Overview
• Key mCommerce Sectors Assessed
• Remote and Proximity Strategies
• Benchmark Industry Forecasts
This seventh edition of Juniper’s report into mobile commerce provides a strategic assessment of the emerging trends (and their implications) in each of the key mCommerce markets:
• Remote Mobile Payments for Digital and Physical Goods
• Mobile Ticketing
• Mobile Coupons
• NFC Mobile Payments
• Mobile Money Transfer
• Mobile Banking
• Mobile Gambling
The report explores how key factors such as the transition to ‘couch commerce’, the development of carrier billing as a monetisation mechanism for network operators and the emergence of HCE (Host Card Emulation) in NFC (Near Field Communications) are individually and collectively driving mCommerce adoption.
It considers strategies for both remote and POS (Point of Sale) commerce, exploring the extent to which mobile is increasingly used by brands and retailers as a means of marrying their digital and physical assets. It also analyses the likely impact upon the contactless space of the recently-launched Apple Pay service.
With a series of recommendations designed to enable players from across the mCommerce ecosystem (retailers, financial institutions, operators, content providers, vendors) to maximise their opportunity in the mobile money space, the report includes interviews with key players including CodeBroker, Coupons.com, Eagle Eye, Fiserv, Infobip, Monitise, NXP, Proxama, RetailMeNot, SAP, SimplyTapp, Valpak, Verifone and Visa Europe.
Market forecasts
The report contains more than 1,000 datapoints in 20 tables and 20 charts, forecasting key metrics for the overall mCommerce market and for each key market segment. Forecasts are split by market and 8 key regions and include:
• User forecasts
• Transaction Volume forecasts
• Transaction Value forecasts
The forecast tables are also contained in a free accompanying Excel dataset.
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